Systematic Literature Review: Customer Segmentation Analysis in the Retail Industry for Marketing Strategy Optimization. Technovasia: Journal of Technology & Computer Research in Innovation, Science, and Applications, [S. l.], v. 1, n. 2, p. 28–42, 2025. Disponível em: https://journal-iam.com/index.php/technovasia/article/view/11. Acesso em: 7 dec. 2025.